business writing
Business writing is a broad term that describes the creation of the various communications devices needed by companies large and small. Often these materials are used for marketing and advertising, but they may have other uses, from providing information to training and education. Regardless of the reason, it is essential that all business communications, in all media, be well written.
what materials do business writers create?
Business writers handle all kinds of corporate communications. Through Tiger Lily Media, Crystal has a wide range of business writing experience, including:
- Web content writing
- general copywriting - bios, press releases, other marketing collateral
- articles
- blog posts
why outsource your business writing?
Business writing can have a tremendous effect on your corporate image. Well-written materials enhance your reputation. Poor writing often has the opposite effect.
Many businesses, especially small to medium enterprises, find that writing is something they have little time for. Some may also lack the expertise, especially when it comes to Website writing, a branch of business writing that has its own unique requirements. Often, these businesses turn to a professional copywriter.
business writing in the online environment
Increasingly, the home page on a Website is the first contact people have with a business. It is critical that the presentation of your business on this page be professional and informative. Your home page is an important marketing tool that not only draws traffic to your site, but also links people to other services and products you offer.
One of the keys to an effective Website is the writing. The copy must contain the keywords people use to search for you, and it must create links to the rest of your site. Crystal has proven talent for writing effective Website copy that helps draw traffic and encourages people to go beyond the home page.
business writing for all markets, large and small
Crystal's specialty is creating affordable communications for small businesses, but she offers the same economical services to large businesses. Her base in Oakville, Ontario, brings her close to clients in the Greater Toronto Area, but her experience as a "virtual" business writer allows her to work with clients across Canada.
Visit the Writing Samples page for examples of Crystal's business writing.
Click here for information on other business writing services or contact Tiger Lily Media to discuss your business writing needs.