A recession is not the time to cut advertising. So says John Quelch of the Harvard Business School in a recent newsletter article. He states that “brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times.”
Quelch is [...]
Having stated in my previous post that typical hourly rates for professional writers in Canada vary from $50 to $150, I am endeavouring in this post to explain the reasons behind this rate.
Let’s start with the most obvious. Writers need to make a living. Yes, you say, but $150 per hour gives one a pretty [...]
What is a typical hourly rate for a professional writer? I only have stats for Canada, but the rates can range from about $50 to $150, depending on the type of writing you are looking for.
There are many reasons for the wide variation in rates. Experienced writers tend to charge more, as do those living [...]
Even when they are encouraged by their marketing firm and Web site designers to hire a business writer to help with their Web site content and other online writing (articles, blog posts), many business owners recoil from the idea. One of the most commonly cited reasons for not hiring a writer is cost.
Many businesses, [...]
In my last post I commented on the quality of writing found in blogs and articles that are used for marketing purposes. The posting sounded a bit harsh, but I was speaking in extreme terms mainly to establish a case for well-written articles and blog posts.
What do I mean by “well-written”? An article or post [...]
I am certainly not the first person to ask this question. Nor am I the first to conclude that good writing is an endangered species, especially in the online world where people post large volumes of poorly written material, seeming to be more concerned about the number of hits their postings will generate for their [...]