In my previous post I implied that hosting a blog on your own site is preferable to external hosting. I feel I should explain that more.
Hosting a blog on your site can help with search engine marketing. If you’ve read some of my other posts or know anything about search engine marketing, you know [...]
Keeping in mind that I am woefully late to the blogging game, and that this blog is intended for small business owners who lack an IT department/local computer geek/marketing budget and must set up their own blog, I will endeavour to share my opinion of common blogging tools. Well, the two common blogging tools that [...]
I am an obsessive bookmarker. I live in perpetual fear of losing the link to some snippet of information that, however tangentially related to my current project, could prove useful in future. You should see my list of Favorites. While I have made good use of the folder option, and continue to do so, my [...]
In my last post I talked about getting content ideas for blogs that depend on current events.
So now that you have your ideas, what’s next?
Bookmark everything. I am an obsessive bookmarker and my list of Favourites looks completely unwieldy, but I can find the things I’m looking for. If you use Internet Explorer, be sure [...]
My last post talked about where to get ideas for your business blog. As I discussed my ideas, I noted that there are two main types of blogs used for business marketing – the how-to and what I like to call the “current events” blog.
In the current events type of blog, writers comment on happenings [...]
How ironic that I am writing a post about getting ideas for blogs when I have spent the past 2 weeks struggling to come up with some myself! I had promised to write a post about where to get ideas, but when it came time to write I drew nothing but blanks. I’ll blame it [...]
In a future post I plan to discuss how you can come up with ideas for your blog posts. In this post, I’ll provide some general pointers about writing a post.
First of all, there is the title. Remember that every blog post becomes a separate URL (Web page). As such, it is searchable and [...]
I have mentioned the value of an editorial calendar for blog posts. Now I have to confess that I don’t actually have one myself. At least, not one that is written down in any kind of formal way.
What I do have is a mental list of topics and a bunch of scribbled ideas in [...]
In my previous post I talked about planning your blog before you actually set it up. If you have your editorial calendar and you’re ready to get going, let’s do it.
First, comes the fun part. Every blog requires a title and a description. If you are looking for good search engine results from your [...]
Seems that just about everyone has a blog these days. Some are outlets for personal rants, some offer witty comment on the big stories of the day, and some provide valuable information about everything from cooking to high tech gadgets.
There is another use for blogs and many businesses have discovered it - marketing. Like [...]