Freelance Business Writing

In my previous post I implied that hosting a blog on your own site is preferable to external hosting. I feel I should explain that more.

Hosting a blog on your site can help with search engine marketing. If you’ve read some of my other posts or know anything about search engine marketing, you know that there are two keys to success: content and links.

Sites with lots of relevant content tend to rank better on Google for the keywords that people use to search. When your blog is hosted on your site, each post becomes a new page on your site. If your posts discuss your business or related topics – as they should – then you have an easy way to add tons of relevant content to your site.

Links are another way to boost traffic to your site from search engines and Internet users. There are two types of links – internal and external. Both are needed and, in this case, the external blog can still help you. In each post you can add links that point to your main site. If link building is the main purpose of your blog, then an external blog will serve you well.

When your blog is on your site, you can create internal links to and from your blog posts. Internal links help search engines navigate your site. Links that contain keywords are even better because the search engines see them as prominent, which makes your site even more relevant for those keywords.