blog writing
Crystal attended a writing seminar in 2010 and the speaker said that "a blog is the most powerful way to have a social media presence."
The speaker also noted that Google loves blogs. In other words, a blog on your site is a great way to draw traffic. More importantly, it is an easy and cost-effective way to share information about your organization with the community you serve.
The key to a great blog is great writing. Creativity, energy, interesting topics--all are essential elements in blog writing.
how does blog writing help your organization?
If you host your blog directly on your Website, you will increase the content on your site, which helps with search engine rankings. Even if you host your blog elsewhere, you can still add links in each post that will direct traffic to your site.
With blog writing, your non-profit can share news about events, volunteer training, fundraising campaigns, new resources available from your organization, and even opinions on current stories that relate to your work.
Your small business can announce new products and services, provide short articles of relevance to customers, and share news about the company.
You can also build a forum for customers to share stories and show their support for your company or organization.
Blogs can also be used to feed other channels in your social media marketing--posts can easily be added to Facebook fan pages and Twitter to reach your audience.
what's involved with blog writing?
Time and ideas. You need the time to write posts and you need enough ideas to keep your blog running. A couple of posts a week is ideal. They don't have to be long, but they do need to be well written and compelling enough to draw attention. It also helps if they are optimized to attract search engine traffic.
As someone with years of experience writing search engine optimized web content, Crystal can write blog posts that fulfill your goals for interesting content that attracts visitors and search engines. Visit the Blog Writing Packages page for pricing on blog posts.
Crystal will work with you to create an editorial calendar for your blog posts, incorporating your ideas and suggested topics. There is always room to improvise, if something exciting or newsworthy that pertains to your organization comes up, but an editoral calendar will help keep us both on track and ensure consistent blog content.
Need help setting up your blog? Talk to Crystal about setting one up for you on the popular and easy-to-use WordPress platform.
For samples of Crystal's work, visit the writing samples page or the Tiger Lily Media blog.
Click here to contact Tiger Lily Media to discuss your blog writing needs.